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Have you ever received a text to receive any free Apple product ? If the answer is yes you may be the victim of Apple scam. As per multiple reports this is the technique to fool the users.
The typical text may read like this
"Congratulations, your today's Apple winner! Go to [REDACTED] and on last page enter code: 2916 to claim your Free Apple Product."
http://nakedsecurity.sophos.com/2012/08/08/free-apple-products-text-scam/ has a very good details describing this scam.